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www.hd-xitesolution.com/company/sustainability
Contact : taeyeon3.kim@hd.com
About Us
Brand Strategy
In March 2023, HD Hyundai Construction Equipment declared its new brand slogan,
"Building a Comfortable Tomorrow" and new brand identity, "Comfort Intelligence"
based on the brand strategy system developed in 2022.
"Building a Comfortable Tomorrow" and new brand identity, "Comfort Intelligence"
based on the brand strategy system developed in 2022.
Brand Identity
Comfort Intelligence
Brand Slogan
Building a Comfortable
Tomorrow
Tomorrow
Mission
To create a solid foundation
for a comfortable tomorrow
for a comfortable tomorrow
Vision
To become a global leader in the
smart construction equipment ecosystem
smart construction equipment ecosystem
Comfort Intelligence
Creating a future that goes beyond
comfortable equipment for the betterment of humanity
comfortable equipment for the betterment of humanity
Our new brand identity represents a future that extends beyond the comfort of intelligent and convenient equipment that seems to read your mind to the comfort of smartly connected worksites where everyone can work with peace of mind and ultimately to comfort in life where the infrastructure we create leads to greater possibilities.
Equipment Comfort
Intelligent and convenient
equipment that reads your mind
equipment that reads your mind
Worksite Comfort
Smartly connected worksites where
everyone can work with peace of mind
everyone can work with peace of mind
Life Comfort
A life filled with greater possibilities
thanks to the infrastructure we create
thanks to the infrastructure we create
Building a Comfortable Tomorrow
We are leading the creation of a
comfortable tomorrow for all.
comfortable tomorrow for all.
The new brand slogan embodies our mission to create a solid foundation for a comfortable tomorrow for all humankind based on a deep understanding of humanity and innovative cutting-edge technology and captures our goal of becoming a global leader in the smart construction machinery ecosystem.
To this end, we will endeavor to create a smart construction ecosystem at the forefront of the industry to forge stronger connections between machinery and people, the present and the future, and possibilities and reality.
To this end, we will endeavor to create a smart construction ecosystem at the forefront of the industry to forge stronger connections between machinery and people, the present and the future, and possibilities and reality.
Brand Purpose
Made to move the earth
We make earth-moving equipment to build critical infrastructure for the betterment of communities, societies, and the wider world.
Our products and solutions help our customers and partners to be at the forefront of innovation
by bringing success to their construction business while advancing our world.
Our products and solutions help our customers and partners to be at the forefront of innovation
by bringing success to their construction business while advancing our world.
Brand Slogan
Powered by Innovation
With unparalleled expertise and experience,
DEVELON transcends limits through optimized solutions.
DEVELON advances clients, the industry, the world through innovation.
DEVELON transcends limits through optimized solutions.
DEVELON advances clients, the industry, the world through innovation.
Brand Commitment
We are Powered by
Innovation to bring
Innovation to bring
Tier 1
Products
Products
Comprehensive
Services
Services
Outstanding
Value
Value
Future-Proof
Foresignt
Foresignt
Innovative
Solutions
Solutions
Brand Identity
Trusted Innovation
Growing with our customers through innovation and trust
Enhancing customer value with smart technologies
Partnership for the success of our customers and dealers
DEVELON pursues 'Trusted Innovation'—innovation built on the technological depth we have developed since 1937 and the globally recognized quality trusted by customers worldwide.